At Assured Guaranty, we understand that a well-informed broker-dealer community is the key to introducing the benefits of insured municipal bonds to the broadest possible investor base. Our Public Finance Marketing department serves as a central point of contact for institutional and retail broker-dealers seeking information about our products or assistance in educating their sales forces and clients about municipal bond insurance.
Broker-dealers focused on retail distribution have seen excellent results distributing Assured Guaranty insured bonds to their retail clients. Our comprehensive communications program directed at the retail level continues to raise awareness of Assured Guaranty and the benefits we offer investors in addition to our guaranty – specifically, credit underwriting, negotiated terms, ongoing surveillance and, if necessary, remediation of the underlying issue. The campaign includes print advertising in financial media, drive-time radio spots, video and our website for financial advisors at THINKASSUREDGUARANTY.COM.